Brand identity design for small businesses

Show your business in its best light.

People size up a business in seconds, long before they read a word. I design brand identities that win those seconds: a logo that works at every size, a color and type system with clear rules, and templates that keep every post on-brand.

Start your brand See packages

Fixed packages from $350. Designed by hand, start to finish.

Aa Aa Logo · palette · type · templates

The idea

Your business is the picture. Your brand is the frame.

The right frame doesn't compete with the picture. It sets the edges, directs the eye and makes the work inside look worth more. That's the job of your brand.

Built around your business

Every identity starts with your customers, your competitors and what sets you apart. No templates, no recycled concepts, nothing your customers have seen before.

A system, not just a logo

Logo versions, palette, fonts and templates are designed together, with rules for using them, so your storefront, packaging and feed all read as one business.

Fixed scope, fixed price

Published prices, a defined process and two rounds of revisions. You know exactly what you're getting and when, with no surprise invoices.

A strong brand doesn't turn your business into something it isn't. It makes what's already good impossible to miss.

Packages

Fixed prices. Clear deliverables.

Choose the starting point that fits where your business is now. Everything listed is included.

Brand Starter Kit

For new businesses that want to launch looking established.

$350USD
2 to 3 weeks2 logo options2 revision rounds
  • Discovery questionnaire on your customers, competitors and goals
  • Mood board to lock in the direction before design begins
  • 2 logo concepts, refined into main, stacked, one-line and icon versions
  • Color palette of 4 to 5 colors with print and web codes
  • Headline and body font pairing
  • One-page brand guide with usage rules
  • Social starter set: profile picture with your name, 3 post templates, 3 highlight covers
  • Final files in PNG, SVG and PDF, ready to hand to any printer or web designer
Book the Starter Kit

Brand Refresh

For established businesses that have outgrown their look.

$500USD
3 to 4 weeks2 logo options2 revision rounds
  • Brand audit: what is working and what is holding you back
  • Discovery questionnaire and mood board
  • 2 logo concepts, refined or fully redrawn, in main, stacked, one-line and icon versions
  • Updated color palette and font pairing
  • 2 to 3 page brand guide with usage rules
  • Social set: profile picture with your name, 5 post templates, 1 story template, highlight covers
  • One print piece: business card, thank-you card or sticker
  • Final files in PNG, SVG and PDF
Book a Refresh

Add-ons

Add these to any package.

Extra social post templates (set of 3)$50
Business card design$50
Sticker or thank-you card design$50
Etsy shop banner and shop icon$60
Extra revision round$40

Payment is 50% to start and 50% when your files are delivered. Printing costs are not included. Brand and product photography is coming soon.

Process

Five steps from first message to finished brand

A defined process means no guesswork and no endless rounds. You make the key decisions. I handle everything else.

  1. Inquire

    Send the form below. Within two business days you'll have next steps and the agreement.

  2. Discovery

    A focused questionnaire on your business, your customers and where you want to go.

  3. Direction

    A mood board of color, type and imagery. Nothing gets designed until you approve it.

  4. Design

    Two logo concepts. Choose one and we refine it over two rounds of revisions.

  5. Delivery

    Your full brand kit: logos, palette, fonts, guide and templates, organized and ready to use.

Calls: optional, everything can happen by email Payment: 50% to start, 50% on delivery Ownership: the final logo is 100% yours once paid in full

Work

Case study: Frame the Brand

Frame the Brand main logo on deep ink: Frame the, above the word Brand in a tilted blue frame with golden light behind it
One-line white version of the logo on ultramarine blue
Instagram profile picture: the framed B icon on deep ink
Framed B icon for small spaces

The concept comes straight from the name: your business is the picture, and the brand is the frame. "Brand" sits in a tilted ultramarine frame with golden light behind it, a mark that holds up on a storefront sign and still reads as a tiny profile picture. The system includes stacked and one-line logos, a framed "B" icon, a five-color palette with usage ratios, a type pairing chosen for legibility, and a full set of Instagram templates.

Start your brand

Who you'll work with

Work directly with your designer

No account managers and no hand-offs. I'm Angela, and I design every brand myself, so the person who learns your business is the person who builds it.

Meet Angela

Start your brand

Let's build your brand

Tell me about your business and what you need. Within two business days you'll have next steps, a timeline and the agreement.

Which package are you thinking about?

I'll only use your details to reply to you.